Copyright 2021 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Apple has always been ahead in the game and is using technology which is far ahead of its competitors. It makes the product more attractive to a specific market or group. In 2013 she transformed her most recent venture, a farmers market concession and catering company, into a worker-owned cooperative. The competition in the market will force them to improve their offerings to better meet your needs. Competition decreases your market share and shrinks your customer base, especially if demand for your products or services is limited from the start. Consumers derive several key benefits from business competition, including higher quality products, a larger variety of similar products, better prices and greater accessibility in finding products. Not only is this good for consumers - when more people can afford to buy products, it encourages businesses to produce and boosts the economy in general. But, there are several advantages of competition when it is healthy competition. Preventing mergers/acquisitions that … The main competition regulator in the UK is the Competition and Markets Authority (CMA) The European Union Competition Commission is also an important body for the UK ; Examples of competition policy in action. • Economic efficiency – competition will ensure that firms move towards productive efficiency. This is because the penetration was higher, the quality was better and most importantly, people could afford at the competitive price. If your favorite restaurant goes out of business because of too much competition, you’ll no longer be able to eat there. 10 important points about Perfect Competition in Economics. Thus, the industry ends up working at a break even point. Overall, it increases the market size considerably. Later on Apple differentiated itself by launching touch phones like I phones which were top of the line stuff. Samsung concentrated heavily on differentiation and product upgradation, and kept adding new products every month to its product portfolio. Let's stay in touch :), Your email address will not be published. At one point of... 2) Higher quality at same prices –. If you do not differentiate, the competition will take over your business. Kodak films were in demand until Digital pictures took over the market. According to the supposed experts, competition is at its zenith when zero of it exists. Ever noticed that most people are tired of government’s services? Compare it with a monopolistic market (example – government vs private sector) and none of this will happen. Although it seems on the surface that economic competition leaves you with a smaller slice of the pie and a smaller share of your target market, economic competition can also benefit both businesses and customers. Consumers get the best possible quality of goods. Generally, competition drives down prices for a good or service, as more firms are in the business of a certain market and are trying to capture the share of this from each other. But these changes don’t just happen overnight and without significant effort on the part of the businesses. I love writing about the latest in marketing & advertising. Among competition’s many virtues, the Supreme Court observed, are its being ‘the best method of allocating resources in a free market’ and ‘that all elements of a bargain-quality, service, safety, and durability-and not just the immediate cost, are favorably affected by the free opportunity to select among alternative offers’.18Competition can yield: 1. lower costs and prices for goods and services, 2. better quality, 3. more choices and variety, 4. more innovation, 5. greater efficiency and productivity, 6. econo… In fact, Smart phones have become the social norm and a person feels incomplete and disconnected when he does not have a smart phone. Consequentially you keep asking yourself, what do I do so that my customers are attracted to me and stick with me only? The more the competition, the more the awareness of the product, which is one of the major benefits of competition. Free market competition can also lead to monopolies, with the biggest players dominating the market and ultimately leading to fewer, lower quality choices. Many firms have shown that complacency can cause your business to fail. So one of the major benefits of competition, is that it makes customers positive towards buying a product. Employees will be forced to think creatively … When too many businesses produce the same products, the market becomes flooded. But overall, there are many benefits of competition. After reading all the reasons above, just turn around and look at the customers. In order to achieve lower prices, increased choice and improved quality businesses need to work more innovatively and productively. A competitive market can also force you to lower your prices to stay competitive, decreasing your return on each item you produce and sell. But look at the way the smart phone market has grown. De-regulation - laws to reduce monopoly power. At one point of time, mineral water or bottled water was not in demand. If there is competition, and you want to be better than them, you have to be efficient. They need to acquire a global understanding of the business environment and to develop new strategies to tackle stiff competition. This economic system is less competitive in terms of the exchange of services and goods because of the minimum regulation set by the government. Steps To Get A Business Card, How To Sell Your Business? Monopolistic competition is a market structure in which there are large numbers of small sellers selling differentiated product but these are close substitute products and have easy entry into and exit from the market. The benefits of competition lies in the fact that people are more accepting and more ready to purchase a product if it becomes a social norm. If inventory levels stay high over time, you could end up laying off workers because you don't need their production capabilities. 2. 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